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Proudly Oxford born and bred, Blue Blood specialise in providing bespoke sports kit, uniform, workwear and leisurewear. We help you stand out from the competition with personalised kits that can be customised with your logo, name, colours and more.With years of experience between us, we have been the trusted suppliers to prestigious schools, universities, clubs and businesses.
Proudly Oxford born and bred, Blue Blood specialise in providing bespoke sports kit, uniform, workwear and leisurewear. We help you stand out from the competition with personalised kits that can be customised with your logo, name, colours and more. For years we have been the trusted suppliers to prestigious schools, universities, clubs and businesses.
It was Dale Harris who first saw the opportunity to bring personalised teamwear and schoolwear to the people of Oxford. That vision has continued to evolve, and today Blue Blood also supplies premium corporate wear and workwear, partnering with a growing number of established businesses across the Home Counties. Strong relationships remain at the centre of everything we do, from local schools and clubs to regional and national organisations.
We are often asked where the name Blue Blood comes from. Both Directors, Dale and Ben, are Oxford born and bred and have been involved in local sport, predominantly football and cricket, since childhood. The name itself is simple. Blue comes from Oxford Blue, and Blood reflects the belief that sport truly is in our blood. We are Blue Blood.
With more than 30 years of combined experience, the team at Blue Blood has long been dedicated to ensuring the people of Oxford have access to high quality, specialised kit and equipment. For many years, we operated from a retail space in Oxford’s Covered Market, proudly serving sportsmen and women across Oxfordshire.
As the business has grown, so too has our capability. We now operate from a dedicated warehouse facility just outside Oxford city centre, home to our in-house print and embroidery production. With a skilled team of eight, this setup allows us to create fully bespoke sports kits, uniforms, corporate wear, and workwear for customers across Oxford and throughout the UK. We are trusted suppliers to many of the country’s most prestigious schools and universities, work closely with businesses of all sizes across the Home Counties, and support a thriving network of local and national clubs throughout the year.
We remain committed to using our experience and expertise to support schools, universities, teams, and businesses both locally and nationwide. Our website is packed with helpful information, guides, and how-to videos to help you find the right fit for your clothing and equipment. If you cannot find what you are looking for, our friendly team is always on hand to offer advice and guidance. Simply start an online chat or give us a call.
At Blue Blood, we specialise in supplying high-quality branded clothing and merchandise for schools, sports clubs, colleges, and businesses. From school uniforms and teamwear through to corporate apparel and promotional products, we combine expert in-house embroidery and print with exceptional customer care. Our aim is simple. To deliver garments that look great, perform properly, and genuinely reflect the identity and pride of the organisations we work with. With a strong commitment to sustainability, ethical sourcing, and community engagement, we provide reliable, tailored solutions that leave a lasting impression.
We believe that the best results are achieved long before a garment reaches production. That is why we invest time at the very start of every project, working closely with our customers to fully understand their requirements. Using our industry knowledge and experience, we guide clients towards the right solutions rather than the quickest or cheapest option. This considered approach ensures garments are fit for purpose and helps avoid costly mistakes caused by poor fit, functionality, or quality.
Our five-star customer service is built into everything we do and is fully included within our pricing. Every client benefits from expert advice, proactive support, and a hands-on approach throughout the process. We see ourselves as brand partners, not just suppliers. From logo placement and colour accuracy to garment selection, we work to ensure your brand is represented consistently and professionally before production begins.
To bring your vision to life, we offer extensive sampling of both garments and branding, alongside in-person or virtual meetings to guide you through each stage. Our product offering extends far beyond basic polos or t-shirts. We consider garment layering, performance requirements, durability, and day-to-day practicality, ensuring your final range works as hard as the people wearing it.
Ultimately, we take the time to have meaningful conversations about what you actually need. The result is a carefully curated range, a consistent and professional look across your team, and the confidence that comes from working with people who genuinely care about getting it right first time.
Learn more about how Blue Blood is making progress in sustainability and creating positive impacts
Dale brings a wealth of experience within the sportswear, workwear, and corporate clothing industry and is known for his exceptional attention to detail. He takes great pride in ensuring every order, from initial conversation through to final delivery, meets the highest standards and accurately reflects each customer’s brand. Highly personable and approachable, Dale places strong emphasis on building long-term relationships with both new and existing customers. He works closely with schools, clubs, and businesses to understand their needs, offering thoughtful guidance and a hands-on service that ensures every customer feels supported and confident throughout the process.
Dale Harris
Managing DirectorBen brings over 14 years of experience within the sportswear industry and has a strong understanding of teamwear, apparel, and branding across a wide range of sports. With a background in graphic design, Ben plays a key role in shaping the Blue Blood brand and leading its marketing output. He manages the Blue Blood website and online shopping portals for our schools, universities, clubs, and business customers, and is responsible for filming and editing all of the reels you see across our social media channels. From creating high-quality visual showcases to producing practical video guides, Ben ensures our marketing is clear, consistent, and reflects the quality of what we do.
Ben Cook
Marketing DirectorBrioney has always been involved in local sport and joined Blue Blood at the end of the company’s first year. Over the years, she has grown alongside the business, developing a strong passion for teamwear and branded clothing and becoming a key part of the Blue Blood team. She excels at building trusted customer relationships and is often the first point of contact for customers placing bespoke kit and uniform orders. Working closely alongside Dale, Brioney liaises with our schools, universities, clubs, and business customers to ensure their ordering process is straightforward and seamless. Brioney also manages the day-to-day running of the warehouse team, making sure every order leaves on time and is custom embellished to our exacting standards. In short, she keeps everything running smoothly and everyone on track.
Brioney Moss
Operations Sales ManagerDale Harris
Managing Director
Dale brings a wealth of experience within the sportswear, workwear, and corporate clothing industry and is known for his exceptional attention to detail. He takes great pride in ensuring every order, from initial conversation through to final delivery, meets the highest standards and accurately reflects each customer’s brand.
Highly personable and approachable, Dale places strong emphasis on building long-term relationships with both new and existing customers. He works closely with schools, clubs, and businesses to understand their needs, offering thoughtful guidance and a hands-on service that ensures every customer feels supported and confident throughout the process.
Ben Cook
Marketing Director
Ben brings over 14 years of experience within the sportswear industry and has a strong understanding of teamwear, apparel, and branding across a wide range of sports.
With a background in graphic design, Ben plays a key role in shaping the Blue Blood brand and leading its marketing output. He manages the Blue Blood website and online shopping portals for our schools, universities, clubs, and business customers, and is responsible for filming and editing all of the reels you see across our social media channels. From creating high-quality visual showcases to producing practical video guides, Ben ensures our marketing is clear, consistent, and reflects the quality of what we do.
Brioney Moss
Operations Sales Manager
Brioney has always been involved in local sport and joined Blue Blood at the end of the company’s first year. Over the years, she has grown alongside the business, developing a strong passion for teamwear and branded clothing and becoming a key part of the Blue Blood team.
She excels at building trusted customer relationships and is often the first point of contact for customers placing bespoke kit and uniform orders. Working closely alongside Dale, Brioney liaises with our schools, universities, clubs, and business customers to ensure their ordering process is straightforward and seamless.
Brioney also manages the day-to-day running of the warehouse team, making sure every order leaves on time and is custom embellished to our exacting standards. In short, she keeps everything running smoothly and everyone on track.