With Specialised Sports at our heart, it was Dale Harris who in 2003 saw the vision to bring personalised teamwear, school wear and workwear to the people of Oxford, and many years later, he is still continuing to build relationships with our local community of schools, businesses and clubs.

We often get asked where our name comes from… Both of the Directors, Dale and Ben, are Oxford born and bred and have been involved in local sport (predominantly Football and Cricket) since they were children growing up in the City of Oxford. Put simply, Blue comes from “Oxford Blue” and Blood because “Sport is in our Blood”. We are Blue Blood.

With 30 years experience between them, the team at Blue Blood have been dedicated to ensuring the local people of Oxford have access to specialised sports kit and equipment. For many years we held a retail space in the Covered Market, where we served the sportsmen and women of Oxfordshire. 

As our business has grown, we have expanded into a dedicated warehouse facility just outside Oxford city centre, where we have on-site embroidery facilities and can create fully customised sports kits and uniforms for our customers in Oxford and across the UK. We are the trusted supplier to many of the country’s most prestigious schools and universities and work with many small and large companies to provide workwear for their teams. We also support a thriving community of local and national clubs, providing personalised kit and equipment throughout the year.

We are dedicated to using our expertise and knowledge to serve schools, universities, teams and businesses locally and nationwide. You will find our website stuffed full of helpful information, how to videos and more, that will help you find the right fit for your sports wear and equipment. If you can’t find what you are looking for, our friendly team is always on hand to offer advice and guidance, simply start an online chat or give us a call.