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Our History

The history of Blue Blood is a story of growth, resilience, and vision. What began as a small idea - rooted in passion and purpose- has evolved over the years into something far greater than originally imagined. Through dedication, change, and unwavering commitment, Blue Blood has grown step by step into what it is today, carrying its original spirit forward while continually shaping its future.

Our History

The history of Blue Blood is a story of growth, resilience, and vision. What began as a small idea - rooted in passion and purpose- has evolved over the years into something far greater than originally imagined. Through dedication, change, and unwavering commitment, Blue Blood has grown step by step into what it is today, carrying its original spirit forward while continually shaping its future.

 
 
 
 
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2018 

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Blue Blood Sports Limited is Founded

After losing their jobs when the oldest sports retailer in the UK closed its shop on Turl Street in the city centre, Dale and Ben decided to start up Blue Blood Sports Limited

2019 

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Blue Blood Sports Shop Opens In Covered Market

Dale & Ben opened their shop in the heart of the historic Covered Market for serious sports enthusiasts, joined by Rich, who brought his trusted Racquet Restringing under the Blue Blood Roof bringing together passion, craftsmanship, and shared history.

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2020 

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Blue Blood Business Adapts to Survive COVID

When the pandemic struck, like many businesses, we had to adapt quickly. Blue Blood survived by staying in close contact with customers and making sure they had the kit they needed. That connection made all the difference.

2021 

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Blue Blood Returning to New Normal

2021 brought new challenges as we adapted to the pandemic and a new normal. Staff developed new skills, and clear communication through customer engagement, social media, and interviews were key.
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2022 

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Blue Blood has Recognition and Success

In 2022, Blue Blood continued to gain recognition, becoming OXBA finalists and marking an important milestone with the start of lodge drops, reflecting our growing presence and success within the industry.

2023

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Blue Blood Invests in New Warehouse

In 2023, Blue Blood invest in their own warehouse at North Weston near Thame, bringing all embroidery and printing in-house and taking a big step towards smoother, more efficient operations.

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2024

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Blue Blood Bids Farewell to Covered Market

After 5 wonderful years, we closed our shop to embark on an exciting new chapter. With our new location now fully operational, we said  farewell to our beloved Covered Market store, but will always fondly remember the years spent serving our amazing customers there.

2025

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Blue Blood goes from Strength to Strength

Blue Blood grew to a team of eight staff members, was nominated and shortlisted for SME of the Year, and continues to expand, exploring new avenues for future growth.
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2026

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Blue Blood Now and

The Future

Looking ahead to 2026, Blue Blood aims to strengthen relationships with existing customers, build new ones, achieve continued success, and grow to meet everyone’s needs.